Local SEO for clinics, trades and home-service firms
Map-pack and “near me” work reported against calls — not a package of junk directories.
From £600 / month + VAT
Free 30-minute consultation. Written scope within two to three working days.
Local SEO is how a Stoke plumber or a Staffordshire clinic shows up when someone types the job plus the town. It is not 200 directory submissions. Those links are the backlink problem this site’s own disavow file exists to ignore.
We build or fix the pages Google needs (one URL per service, one URL per real location), align the Google Business Profile, and keep NAP identical on the site, Maps and the handful of directories that actually get used in the UK. Retainers typically run £600–£2,500 / month + VAT depending on competition and how many towns you cover.
Industry pages spell out the bundle for doctors, plumbers, renovation firms and other trades. This page is the practice: local rankings as a retained service.
What this includes
- Keyword and map-pack research for the towns you cover
- On-page local SEO and unique location pages (no 40-town footers)
- Google Business Profile aligned with the site
- Citation cleanup so name, address and phone match
- Monthly reporting against calls, forms and booking clicks
Where we work
Local SEO is delivered from 36 Kirby Street, Stoke-on-Trent, and we work across Staffordshire, Newcastle-under-Lyme, Cheshire and remotely throughout the UK. Local clients get site visits; everyone else gets weekly demos on a staging URL.
The industry pages set out how this service fits the rest of the bundle:
Questions
Is local SEO different from the SEO retainer?
Local SEO is a flavour of SEO aimed at Maps and “near me” queries. A national content retainer is a different scope. We will not sell you both unless the site actually needs both.
Will you submit us to 50 listing sites?
No. Bulk listing sites are how agencies collect junk backlinks. We use a short, relevant citation set and keep the details consistent.
Ready to scope it?
Prices for every service are published on the pricing page, and the process page shows exactly what happens between the first call and launch.