Websites, Google Business Profile and local SEO for doctors and clinics
A site patients can trust, a Maps listing they can find, and enquiries you can actually answer.
Free 30-minute consultation. Written scope within two to three working days.
Patients do not search “award-winning digital transformation”. They search “GP near me”, “private clinic Stoke-on-Trent”, or the clinician’s name. If the website is a PDF in a pretty theme and the Google listing still has last year’s hours, those searches go to the practice down the road.
Octa Tech House builds the three things a local practice actually needs: a fast website search engines can read, a Google Business Profile the practice owns, and local SEO that matches the name, address and phone on the door. We do not write clinical advice. You supply the copy a qualified person will stand behind; we structure it so Google and patients can use it.
Dental practices, physio clinics and similar high-trust local healthcare businesses use the same bundle. If you run more than one site, each location gets its own Maps listing and a page that does not cannibalise the others.
Who this is for
- Private GPs and mixed NHS / private practices
- Specialist clinics (physio, dermatology, aesthetics with a named clinician)
- Dental and orthodontic practices that need the same local-search bundle
- Multi-site groups that need one brand and separate Maps listings
What good looks like
Findable on Maps
The listing matches the practice name, address, phone and opening hours patients already use.
Bookable from the site
Call, form or booking widget on every page — not buried in a PDF of services.
Trust on the first screen
Clinician names, CQC or professional-body context you supply, and no fake review stars.
The three-part bundle
1. Practice website
Clear service pages (consultations, treatments, fees), clinician bios, locations, and a form that goes to the right inbox. WordPress brochure sites typically start around £1,200 + VAT.
2. Google Business Profile
Category, service list, photos, hours, booking link and review replies set up in the practice’s own Google account — not an agency login you cannot leave.
3. Local ranking work
On-page local SEO, Google Business posts, and citation NAP that matches Companies House / the surgery door. Reported against calls and form fills, not vanity map-pack screenshots.
The practices behind the bundle: websites, Google Business Profile and local SEO.
What this includes
- Separate pages for each treatment or clinic location
- Click-to-call and click-to-Maps on mobile
- Google Business Profile in your Google account
- Review workflow that does not invent testimonials
- Analytics on calls, forms and booking clicks
Where we work
We are based at 36 Kirby Street, Stoke-on-Trent, and cover the six towns, Newcastle-under-Lyme, Kidsgrove, Stone, Stafford, Leek and into Cheshire — plus remote delivery anywhere in the UK. The Stoke-on-Trent page lists drive times and the local planning quirks that change how a job gets scoped.
Questions
Do you write medical content?
No. Clinical claims stay with the practice. We structure service pages, bios and FAQs from copy you approve, and we will flag anything that looks like a ranking gimmick rather than a patient page.
Whose Google Business Profile is it?
Yours. We work as a manager on a profile in the practice’s Google account. If you leave, the listing, reviews and insights stay with you.
Can this work for a multi-site clinic group?
Yes. One brand site, one page per location, one Google Business Profile per premises. We will not stuff five towns onto a single listing.
Book a free 30-minute consultation
Bundle prices are on the pricing page. Nothing starts without a written fixed-price scope.