Stoke-on-Trent, Staffordshire

Web design and local SEO in Stoke-on-Trent

Octa Tech House works from 36 Kirby Street, Smallthorne — five minutes from Burslem and ten from Hanley. Websites, Shopify stores, Google Business Profile and map-pack work for businesses across the six towns.

Call +44 7555 860502 Get a fixed quote

We reply to written enquiries within one working day.

Based at: 36 Kirby Street, Stoke-on-Trent ST6 2HU
UK company: Octatechhouse Ltd, no. 17280302
Trading since: 2024, 50+ projects delivered

What we do for businesses in the Potteries

Two kinds of work come out of this city. The first is a local service business — a plumber in Tunstall, a private clinic in Hanley, a kitchen fitter in Longton — that needs a fast site, a properly configured Google Business Profile and enough coverage copy to rank for the job plus the town. The second is a manufacturer, retailer or professional firm that needs a Shopify store, a rebuild off a slow page-builder theme, or a custom application.

Both start the same way: a free 30-minute consultation, then a written fixed-price scope with the exclusions listed. Hosting, premium plugin licences, stock photography and ad spend are always named in the quote rather than discovered later. Domain, hosting, analytics and the Google Business Profile stay in your name, so if you leave you take the lot with you.

Areas we cover in the city

Stoke-on-Trent is six towns, not one centre, and the map pack treats them differently. Drive times are from Kirby Street.

Smallthorne & Cobridge · 5 minutes away
Our own doorstep — Kirby Street sits here, so site visits cost nothing but the walk.
Burslem · 5 minutes away
Mother town of the Potteries. Lots of independent studios and ceramics firms whose work photographs well but whose websites never show it.
Tunstall · 10 minutes away
High-street trades and MOT/garage businesses where the Google Business Profile does more selling than the website.
Hanley (city centre) · 10 minutes away
The city centre and Cultural Quarter. Professional services, clinics and hospitality competing on "near me" searches against Newcastle-under-Lyme.
Stoke & Trent Vale · 15 minutes away
Around Stoke station and Staffordshire University, so a lot of student-facing and B2B service businesses.
Fenton · 15 minutes away
Light industrial units and trade counters. Usually a case of one clear service page per trade rather than a rebuild.
Longton · 20 minutes away
Bone china heritage and a strong retail/trade mix. Good candidates for Shopify where product photography already exists.

Beyond the city boundary

Newcastle-under-Lyme · 15 minutes away
Separate borough, separate map pack. A Stoke-only profile will not rank here, which is the single most common local SEO mistake we fix.
Kidsgrove & Talke · 15 minutes away
Right off the A500, so it is the natural northern edge of a Stoke service area.
Biddulph & Congleton · 25 minutes away
Cheshire East border. Plumbers and builders here often need two profiles worth of coverage copy, not one.
Stone & Stafford · 30 minutes away
Down the A34 and A500. Higher average job values, so paid search usually pays back faster than in the city.
Leek & the Staffordshire Moorlands · 30 minutes away
Rural coverage with patchy mobile signal, which is a real argument for a fast, lightweight site.
Crewe & Alsager · 30 minutes away
Cheshire side of the border, reachable on the A500 without touching the M6.

What is different about ranking here

Two councils, two map packs

Stoke-on-Trent City Council and Newcastle-under-Lyme Borough Council cover areas people treat as one place. Google does not. If you trade across both, the coverage copy and the Google Business Profile service area have to say so explicitly, or you show up on one side of the A500 and vanish on the other.

Conservation areas and listed frontages

Burslem, Longton and parts of Hanley have conservation areas and listed bottle-kiln frontages. For builders, joiners and renovation firms that means planning and listed-building consent shape the enquiry, so the site needs to qualify that up front rather than take a bare "get a quote".

Terraced housing stock

Much of the Potteries is pre-1919 terraces with solid walls and rear yards. Plumbers, roofers and insulation installers get very different jobs here than in a 1990s estate, and saying that on the page is what separates a real local service page from a city-name swap.

Mobile-first, genuinely

Most of the enquiries we see from Potteries trades arrive on a phone, mid-job, from a Maps listing. That is why click-to-call sits above the fold on every page we build and why we treat Core Web Vitals on 4G as a commercial number, not a Lighthouse screenshot.

Services available locally

Working in a specific trade? The plumber, clinic, renovation and trades pages set out the website, Google Business Profile and local SEO bundle for each. Prices are on the pricing page, and the case studies name real clients and real numbers.

Find us

36 Kirby Street, Stoke-on-Trent, ST6 2HU, United Kingdom. Open in Google Maps

+44 7555 860502 · info@octatechhouse.com

Questions from local businesses

Are you actually based in Stoke-on-Trent?

Yes. Octatechhouse Ltd trades from 36 Kirby Street, Smallthorne, Stoke-on-Trent ST6 2HU. It is a working address, not a virtual mailbox, and we will meet you there or at your premises anywhere in the city.

Do you only work with Stoke-on-Trent businesses?

No. We deliver remotely across the UK. Being local matters for the trades and clinics that rank in the Stoke and Newcastle-under-Lyme map packs, because we can photograph real jobs and visit the site. For a SaaS or e-commerce build, location is irrelevant.

Will you build a page for every town in Staffordshire?

Only for towns you genuinely serve and where people actually search. Forty near-identical town pages is a doorway-page pattern Google demotes. We would rather publish six pages with real coverage detail than sixty with a swapped place name.

How quickly can you get to us?

Anywhere in the six towns is inside 20 minutes by road. Newcastle-under-Lyme and Kidsgrove are about 15, Stone, Stafford, Leek and Crewe about 30.

What does a website cost in Stoke-on-Trent?

A WordPress brochure site starts at £1,200 + VAT, a Shopify store at £2,000 + VAT, and a custom web application at £8,000 + VAT. Local SEO retainers run £600–£2,500 per month + VAT. Every figure is a fixed written quote, not an hourly estimate.

Book a free 30-minute consultation

Tell us the job and the towns you want to win. You get a written fixed-price scope, not an hourly estimate.

Call +44 7555 860502 Send an enquiry