Websites, Google Business Profile and local SEO for tradespeople
Electricians, roofers, carpenters, locksmiths, gardeners, cleaners and other local trades — one bundle: site, Maps, enquiries.
Free 30-minute consultation. Written scope within two to three working days.
Handy-craft and home-service firms lose work to whoever answered the phone from Google, not to whoever had the nicest logo. We treat electricians, roofers, carpenters, locksmiths, gardeners, cleaners and similar trades the same way we treat plumbers: a fast site, a correct Maps listing, and local SEO that does not spray your details across junk directories.
If you are an electrician, the site talks EICRs, consumer units and EV chargers — not “digital synergy”. If you are a roofer, it talks flat roofs and weather windows. The Google Business Profile primary category has to match that trade or the map pack will ignore you.
Need a plumber or renovation page instead? Those have their own URLs. This page is the bundle for every other local trade that lives on phone calls from Google.
Who this is for
- Electricians and NICEIC / NAPIT registered firms
- Roofers, carpenters, joiners and general handymen
- Locksmiths, gardeners, cleaners and other home-service trades
- Small firms adding a second trade or a second town
What good looks like
The right category on Maps
Electrician, roofer, locksmith — not a generic “contractor” listing that Google cannot match.
Job pages, not a paragraph
EICRs, rewires, flat roofs, fencing — each job type as a page with a call button.
You own the accounts
Domain, hosting, Google Business Profile and Analytics in your name.
The three-part bundle
1. Trade website
Mobile-first brochure: services, areas, credentials, insurance, photos. Typical WordPress build from £1,200 + VAT. Care plans from £75 / month + VAT if you do not want to touch WordPress.
2. Google Business Profile
Verification, categories, service list, coverage, photos, products/services, and a review process. Always in your Google account.
3. Local ranking work
On-page local SEO, consistent name-address-phone, and content for the searches that actually produce jobs. No bulk directory packages.
The practices behind the bundle: websites, Google Business Profile and local SEO.
What this includes
- Service pages matched to how people search the trade
- Click-to-call and WhatsApp options
- Google Business Profile setup and monthly posts (on retainer)
- Town pages only for areas you cover
- Analytics on calls and forms
Where we work
We are based at 36 Kirby Street, Stoke-on-Trent, and cover the six towns, Newcastle-under-Lyme, Kidsgrove, Stone, Stafford, Leek and into Cheshire — plus remote delivery anywhere in the UK. The Stoke-on-Trent page lists drive times and the local planning quirks that change how a job gets scoped.
Questions
I am an electrician. Should I use this page or a custom one?
This is the right starting URL. If you later need a dedicated electrician landing page we can add /industries/electricians without throwing the work away.
Do you take a cut of my jobs?
No. We are not a lead marketplace. You pay for the site, the Google profile work and any SEO retainer. Leads go to your number.
What does local SEO cost?
SEO retainers typically run £600–£2,500 / month + VAT depending on competition and how many towns you cover. Google Business Profile setup can sit inside a site build or a smaller one-off if the site is already sound.
Book a free 30-minute consultation
Bundle prices are on the pricing page. Nothing starts without a written fixed-price scope.